Passport
Government-issued ID- Full name
- Jane Alex Founder
- Date of birth
- Date of birth, hidden
- Expires
- Expiry date, hiddenValid
Prepare for Amazon Seller Identity Verification
Amazon compares what you type in Seller Central with your ID, your business registration and a recent statement. See what has to match, what Amazon officially asks for, and the small differences that cause delays.
Amazon sets the requirements and makes every verification decision. Always follow what Seller Central shows you.
Try one small difference
What you enter in Seller Central- Full legal name
- Jane Alex Founder
- Business name
- Brightline Ventures LLC
- Residential address
- 14 Harbour Rd, Apt 4B
Certificate of Formation
Business registration- Entity name
- Brightline Ventures LLC
- File number
- File number, hidden
- Filed with
- Delaware Division of Corporations
Bank statement
Proof of residential address- Account holder
- Jane Alex Founder
- Address
- 14 Harbour Rd, Apt 4B
- Statement date
- Statement date, hiddenRecent
3 of 3 fields matchEvery highlighted field says the same thing
Your name, your company's registered name and your residential address read the same in Seller Central and on each document. That is the consistency you control. Amazon still reviews and decides.
Based on Amazon's registration guide
What Amazon asks for, step by step
Amazon's registration guide splits sign-up into five steps. Here is what each one asks for, in Amazon's terms, and where the answer usually comes from.
- 1
Business information
- Business name: the exact name registered with the government office
- Company registration number, which is not your EIN
- Registered business address, as it appears on your business license
- Phone number with country code
Your formation documents - 2
Seller information
- Full legal name, including middle name, as on your ID
- Citizenship, country and date of birth, residential address
- Whether you're a beneficial owner, a legal representative, or both
Your passport or ID - 3
Billing information
- A bank account in your name or your business's name, to receive payments
- A chargeable credit card
Your bank and card - 4
Store and product information
- Store name shown to customers
- Product codes, business certifications, manufacturer or brand status
Your catalogue - 5
Verify your identity
- Upload your government-issued ID
- Upload proof of residential address, like a bank or credit card statement
- Then a photo of your face with your ID, or a video call with an Amazon associate
Your ID and a recent statement
Source: Amazon seller registration guide, checked September 2026. Amazon says registration can often be done in a few hours and identity verification "usually takes three business days or less". Amazon sets those times, and they vary.
Four documents, four different jobs
Each document proves one thing. Mixing up which is which is where many first attempts go wrong.
Government-issued IDNot expired
TypePassport or national ID
NameFull name as printed
In Seller CentralTyped the same, middle name too
Your ID proves who you are
A valid passport or national ID. Amazon uses it for the name, citizenship and birth details you enter as the primary contact, and its tips say expired IDs won't be accepted.
Business registrationExact name
Business nameBrightline Ventures LLC
Registration no.Not the EIN
AddressAs on the document
Your registration proves the business
Amazon wants the exact registered name, the company registration number and the address on your business document. A US LLC or C-Corp gives you these; see company formation.
Bank or card statementRecent
HolderYour name
AddressYour residential address
ScanFull page, colour, 4 corners
Your statement proves where you live
Amazon's guide asks for proof of residential address, like a bank or credit card statement. It's a personal document with your own name and home address, not your company's.
Deposit accountYour name or your company's
Account holderBrightline Ventures LLC
Account no.Account number
Used forPayments from Amazon
Your bank account receives payments
Amazon says the deposit account must be in your name or your business's name. Many sellers outside the US use a receiving account; see our Payoneer guide.
180 or 90 days?Amazon's registration guide says the statement should be dated within the last 180 days. A more recent Amazon tip in the Seller Forums says "within the last 90 days". Using a statement from the last 90 days satisfies both, and Seller Central's own prompt has the final word.
After the upload: photo, call or postcard
Once your documents are in, Amazon asks you to confirm it's really you. Some sellers also get their business address checked.
Option 1
Photo with your ID
- Amazon asks you to take a photo of your face and your government-issued ID.
- Use the same ID you uploaded.
- Good light, no glare over the photo or the text.
Option 2
Video call with Amazon
- Join or schedule a call with an Amazon associate.
- Bring the originals of your ID and proof of residential address.
- An Amazon moderator's guide lists a front camera, a stable connection and Chrome or Safari.
If asked
Business address check
- Amazon runs a separate address verification for some sellers.
- It has been reported to use a postcard with a code, mailed to the business address.
- You need a way to receive and read mail at that address.
If Amazon mails a code to a Registate business address, it lands in your virtual mailbox and you can request a scan to read it from anywhere. Enter the code in Seller Central yourself.
Sources: Amazon registration guide and Amazon moderator's video call guide, checked September 2026. Amazon's Seller Central help pages on identity verification and address verification need a Seller Central login and could not be read, so nothing on this page is taken from them. The postcard detail comes from press reports, not an Amazon page we could read.
Common preparation mistakes
Each of these comes from Amazon's own guidance. Check them before you upload, not after a request for more information.
Name typed differently
Amazon tipA missing middle name or reversed name order. Amazon says either can cause delays.
Business name shortened
Amazon guideLeaving off LLC or Inc. Amazon wants the exact registered name.
EIN in the registration field
Amazon guideThe company registration number isn't the same as your EIN.
An old statement
Amazon tipOutside the window Amazon asks for. The 90-day tip is the safer target.
Screenshots or blurry photos
Amazon guideAmazon asks for colour scans or photos with legible text.
Cropped pages
Amazon guideAll four corners should show. Avoid cropped or partly covered images.
An expired ID
Amazon tipAmazon's tips say expired passports or IDs won't be accepted.
Unsigned documents
Amazon guideAmazon asks you to make sure relevant documents are signed.
"Amazon guide": seller registration guide. "Amazon tip": "Complete identity verification with these tips", posted by Amazon staff in the Seller Forums. Both checked September 2026.
Where Registate fits, and where it doesn't
We can set up the business side so its details are consistent from day one. The personal documents and the decision stay with you and Amazon.
What we can prepare
Registate- Your US companyWe form your LLC or C-Corp, so you have a registration document and number.Company formation →
- Your EINThe IRS issues EINs for free; our paid support prepares and submits the application.EIN support →
- A US business addressA street address backed by a commercial lease and utility bill, with a virtual mailbox for mail.Proof of address →
- A receiving accountAs a Payoneer Affiliate Partner we guide your application. Payoneer decides.Payoneer →
What only you and Amazon can do
Not us- Your passport or national ID
- Your personal bank or card statement with your residential address
- The photo or video call with Amazon
- Typing your details in Seller Central exactly as they appear on your documents
- Answering any request from Amazon for more information
- Amazon's decision. No address, document or provider can guarantee it
An address product doesn't ensure approval. Our lease and utility bill make the business address consistent and documented. Amazon still reviews everything and decides. Selling through FBA? Read our guide for Amazon FBA sellers or browse all banking and payment guides.
Amazon seller verification FAQs
Documents, matching details, statement dates and what an address can and can't do.
Amazon's registration guide asks you to upload a government-issued ID and proof of residential address, like a bank or credit card statement. If you register a business, you also enter its exact registered name, registration number and registered business address. Then you take a photo of your face with your ID, or join a video call with an Amazon associate. Requirements can change, so follow what Seller Central shows you.
Amazon says the name on your documents must match the name on your selling account, and that small differences like a missing middle name or reversed name order can cause delays. It also asks for the exact business name used to register your company. Checking every field before you upload is the simplest way to avoid a request for more information.
Amazon's registration guide says the last 180 days. A more recent Amazon tip in the Seller Forums says within the last 90 days. A statement from the last 90 days meets both; if Seller Central asks for something else, follow Seller Central.
Amazon's guide asks for proof of residential address for you as the primary contact, like your own bank or credit card statement. Your company's registered business address is entered separately, as it appears on your business document. Keep the two apart.
No one can promise that. Our business address comes with a commercial lease and a utility bill, which makes the business side consistent and documented, and mail at the address reaches your virtual mailbox. Amazon reviews your documents and makes the decision.
Not necessarily. Amazon's guide covers individuals and businesses in many countries. Some sellers form a US LLC or C-Corp to have a US company, an EIN and US payment options. If you do, Registate can form it and help with the EIN application.
Check Amazon's current requirements first.
Amazon's guide is the source of truth. Then line up your documents so every detail matches.Amazon makes every verification decision. An address product doesn't ensure approval.